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We are GROWING & excited to announce we are looking for help.

Posted on July 15, 2022 by Lisa Willwerth

We are GROWING & excited to announce we are looking for help and are accepting applications!

Mainspring of Ephrata celebrates the unique history, landscape, and blended cultures of Ephrata by cultivating a memorable, multigenerational and thriving community. Mainspring of Ephrata is taking applications for the position of Marketing Coordinator. Information regarding the position is included below. To receive additional information regarding the position, interested parties should email Joy Ashley, Executive Director, at joy@mainspringofephrata.org.

Marketing Coordinator



The Marketing Coordinator will work closely with the Administrator and Executive Director in order to further the mission of the organization through the coordination of all the marketing activities and initiatives of the organization. The Marketing Coordinator will conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends.  The Marketing Coordinator will report to the Executive Director.

  1. Write a Marketing Plan, working closely with the Executive Director.
  2. Have a solid understanding of the Five-Year Keystone Communities Program Strategic  Plan.
  3. Have a solid understanding of the Organizational Budget.
  4. Develop content for marketing materials, including the organization’s e-newsletter;  Collaborate with Administrator on design.
  5. Liaise and correspond with public relations and media contacts, including the Borough of  Ephrata’s Marketing department.
  6. Monitor production of and oversee the distribution of marketing materials.
  7. Draft press and media releases.
  8. Help to plan, coordinate and participate in marketing events.
  9. Execute direct marketing campaigns.
  10. Develop and implement strategies for social media platforms, working with the contracted marketing agency.
  11. Update Sponsor and Community Partner brands on social media and website.
  12. Monitor and assess marketing trends and community feedback.
  13. Maintain archive of marketing material.
  14. Ensure marketing activities and materials comply with state and federal regulations.
  15. Grow revenue-generating activities through the promotion of event products for purchase and the promotion of enhanced Business spots/ads on the website’s B2B Directory.
  16. Build SEOs; keywords; track, coordinate, and assemble data to measure outputs and outcomes of marketing programs.
  17. Other duties as assigned.
  • Strong ability to plan and organize.
  • Excellent communication skills; excellent writing skills.
  • Attention to detail.
  • Strong problem-solving skills
  • Innovative; a Self-Starter, but also an excellent collaborator and team player.
  • An understanding of social trends and community behavior.
  • Creative and highly motivated.
  • Fully invested in the success of Ephrata.
  • Bachelor’s degree or equivalent
  • Customer service, marketing, or sales experience
  • Understanding the principles of marketing
  • Knowledge of marketing tools and techniques
  • Proficient in relevant computer applications

The physical requirements described here represent those that must be met by an employee to perform the essential functions of the job successfully.

While performing the duties of this job, the employee is regularly required to sit; use hands to manipulate objects or controls; reach with hands and arms, and talk and hear. The employee must lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is generally quiet.


Interested applicants should submit a resume, cover letter, and three professional references to the Executive Director at joy@mainspringofephrata.org.  Please include in the cover letter an answer to the question: “Tell us what your vision for Ephrata is.” Applications are being accepted until the position is filled.

Mainspring of Ephrata is an equal opportunity employer.