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Community Partnership Opportunities

Community Partnership Opportunities

Join us to build a beautiful & healthy community

Why Mainspring?

The definition of a mainspring is “something that plays a principal part in motivating or maintaining a movement, process or activity.”

That is what we do. This organization catalyzes economic growth and community development. It is from this mainspring that a healthy, vibrant community will flow.

Mainspring of Ephrata Mission

To improve the quality of life in our community through increased economic opportunity.

Funding Structure

Mainspring of Ephrata is an independent 501(C)3 organization that serves the Borough of Ephrata. Funding comes through an annual investment from its partner, Borough of Ephrata, private donations, corporate sponsorships, grants, and event revenue.

Analytics

Mainspring of Ephrata boasts an active social media presence and website draw. A snapshot of this activity is described below:

Facebook [https://www.facebook.com/MainspringofEphrata]:

Average reach: 35,000  –  No. of Likes: 5,750  –  No. of Check-Ins: 1,580

Responsiveness: 95%  –  No. of Followers: 6,180

 

Instagram [@mainspringofephrata]

Average reach: 1,300  –  No. of Followers: 920

 

Website [https://mainspringofephrata.org/]

No. of Users: 25,000 (up 266.7% from 2020) New Users: 24,842 (up 267.6% from 2020)

Pageviews: 38,860 (up 198.3% from 2020)

 

Google Business Profile (one month’s activity)

41 Individuals asking for directions  –  114 website visits from profile  –  905 Profile views 218 searches

 

Brief History

The town of Ephrata boasts a rich history starting with the Ephrata Cloister, a grouping of 18th century, Germanic structures which housed religious celibates led by Conrad Beissel. As many of these residents eventually married, their descendants quickly established the village of Ephrata, and, by 1871, Ephrata was described as “a well-built country town of about one hundred and twenty families, and very beautifully and healthily located.”

And, we still believe that today. We are a well-built town, beautifully located by the banks of the Cocalico Creek and positioned strategically between Lancaster and Reading. Your annual contribution will help to sustain Ephrata for now and for many years to come.

Why Market with Mainspring of Ephrata?

Mainspring provides a wide scope of recognition and activity to maximize the brand and mission of our partnering businesses and organizations.

If you want to:

  • Connect with your community
  • Build your customer base
  • Establish business relationships
  • And, want options on how that is done,

Consider becoming a Community Partner with Mainspring of Ephrata.

We offer two primary ways to market with Mainspring of Ephrata:

  • Become a specific event sponsor
  • Become an annual benefactor of the organization

When you choose to support us annually, you reap rewards for your corporation, such as consistent and comprehensive marketing, representation at each event, positive exposure, and, best of all, a “one-stop-shop” experience. By selecting an annual sponsorship level, you are choosing what your year will look like.

The Mountain Springs Inn Sponsorship Level ~ $20,000
  • Top Listing with a link on Sponsor Page on website
  • Featured sponsor for Party on the Plaza event
    • Social media posts on Mainspring and POP Facebook/Instagram pages
    • Speaking opportunity on stage at the event
  • Featured sponsor for Christmas in Ephrata 2022
    • Social media posts on Mainspring and Christmas in Ephrata pages
    • Projected logo at event
    • Top listing in event program
  • Featured sponsor for Jingle Bell Trolley Tour
    • Listing in event program
  • Four free tickets to the Deck Crawl event ($160 value)
  • Four free tickets to Jingle Bell Trolley Tour (up to a $64 value)
  • Signage at all events
  • Downtown Planter Program — planter with plaque
  • Featured sponsor in Annual Report
  • Featured sponsorship blog
  • Featured sponsor mention in Mainspring presentations to other agencies; ie, Rotary Clubs, Borough Municipal Moments, etc
Sprecher & Sons Hardware Building Sponsorship Level  ~ $15,000
  • Listing with a link on Sponsor Page on website
  • Featured sponsor for Party on the Plaza event
    • social media posts on Mainspring and POP Facebook/Instagram pages
  • Featured sponsor for Christmas in Ephrata 2022
    • Social media posts on Mainspring and Christmas in Ephrata pages
    • Projected logo at event
    • Listing in event program
  • Featured sponsor for Jingle Bell Trolley Tour
    • Listing in event program
  • Two free tickets to the Deck Crawl event ($80 value)
  • Two free tickets to Jingle Bell Trolley Tour (up to a $30 value)
  • Signage at all events
  • Downtown Planter Program — planter with plaque
  • Featured sponsor in Annual Report
  • Featured sponsorship blog
  • Mention in Mainspring presentations to other agencies; ie, Rotary Clubs, Borough Municipal Moments, etc
The Mentzer Building Sponsorship Level  ~ $10,000
  • Listing with a link on Sponsor Page on website
  • Listed sponsor for Party on the Plaza event
    • social media posts on Mainspring and POP Facebook/Instagram pages
  • Listed sponsor for Christmas in Ephrata 2022
    • Social media posts on Mainspring and Christmas in Ephrata pages
    • Projected logo at event
    • Listing in event program
  • Jingle Bell Trolley Tour
    • Listing in event program
  • Signage at all events
  • Downtown Planter Program — planter with plaque
  • Listed sponsor in Annual Report
  • Mention in organization blog
  • Mention in Mainspring presentations to other agencies; ie, Rotary Clubs, Borough Municipal Moments, etc
The Train Station Sponsorship Level  ~ $5,000
  • Listing with a link on Sponsor Page on website
  • Listed sponsor for Party on the Plaza event
    • Social media posts on Mainspring and POP Facebook/Instagram pages
  • Listed sponsor for Christmas in Ephrata 2022
    • Social media posts on Mainspring and Christmas in Ephrata pages
    • Listing in event program
  • Listed sponsor in Annual Report
  • Mention in organization blog
  • Mention in Mainspring presentations to other agencies; ie, Rotary Clubs, Borough Municipal Moments, etc
The Connell Mansion Sponsorship Level ~ $1,000
  • Listing with a link on Sponsor Page on website
  • Listed sponsor for Party on the Plaza event
    • Social media posts on Mainspring and POP Facebook/Instagram pages
  • Listed sponsor for Christmas in Ephrata 2022
    • Listing in event program
  • Listed sponsor in Annual Report
  • Mention in organization blog

 

A Note about In-Kind Donations

Mainspring of Ephrata greatly needs and appreciates in-kind donations, such as free advertising, lighting for an event, or even refreshments for a volunteer appreciation dinner. However, the benefits of each of the sponsorships listed in this brochure are only available to those community partners who contribute financially. Our in-kind sponsors will be included in a group listing printed in the various events’ materials.

 

What we need from you

A high-resolution jpeg or vector file of your company’s logo.

Mainspring of Ephrata encourages you to ask questions!

Please schedule a meeting to review how we can work together to build a more vibrant community.

Events & activities

Student Job Fair – February

This event takes place at the Ephrata Area High School gymnasium and affords students the opportunities to connect with local businesses and pursue both job and internship opportunities.

Approximately 300 students potentially participate in this event.

February 9, 2022, is the scheduled date for 2022’s event.

Planter Program – Early April through to September

Large beautiful planters are strategically placed in the Central Business District of the Borough of Ephrata. Each planter features the name and log of its sponsoring business. The purpose is to beautify our downtown and allow businesses to feature their brand. The value of this opportunity is $250.  [insert picture]

Party in the Plaza – Every 3rd Saturday, June, August & October

This fundraiser not only raises funds for Mainspring of Ephrata but also builds community and offers potential new customers to our local businesses. Local vendors, crafters, breweries, and restaurants set up their reserved spaces for the evening and the crowds are entertained by live music and dancing. This monthly, drop-in-style event draws in approximately 500 participants.

Deck Crawl – August

This is a fun summer activity and offers the local restaurants an opportunity for increased customer exposure. This event draws over 160 guests and is valued at $40 per person.

Christmas Tree Lighting / Santa’s Arrival – Annual Black Friday event

This signature event is Mainspring of Ephrata’s shining star. The main street is shut down to allow for barrel train rides, food, and beverage vendors, staging with live music, and crowds of people to gather. This event will draw up to 6,000+ people from the surrounding area. It is a free event so that all families and individuals can enjoy the festivities.

Santa’s Arrival gives the jolly old elf access to the Train Station, which is transformed into Santa’s House. Children visit Santa on Fridays and Saturdays from Black Friday through to the final weekend before Christmas.

Jingle Bell Trolley Tour – December

This fun event offers Christmas enthusiasts a chance to visit decorated homes and enjoy refreshments along the way. The Friday evening Trolley Tour is Family Night when children and their parents enjoy making crafts, sipping hot chocolate, and munching on Christmas cookies. The Saturday evening Trolley Tour is Adult Night when the adults enjoy listening to the Trolley guides share trivia and a joke or two while traveling to the decorated homes and enjoying adult beverages. For individuals who choose not to travel with the group, self-guided tours are available through a narrated app on their mobile devices. Family night generally draws 130+ individuals, 100 individuals on the Adult night, and 60 self-guided families. The rates range from $5 – $15 per person depending on the option chosen.

NEW FOR 2022 –

New Year’s Eve Celebration – December

New for 2022 is a New Year’s Eve Celebration.  We are in the early stages of planning for this event so stay tuned for more information coming.  We are proposing it take place in the square.  Plans are for live music during the event, live entertainment in the plaza, & other exciting things.

 

Joy Ashley, Executive Director

joy@mainspringofephrata.org

717-721-6196

16 East Main Street, Ephrata, PA 17522